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Prompt archetype is another name for a prompt’s intent type — the way a customer framed their question. Cited classifies prompts into six: problem-first, context-specific, budget-anchored, comparison, recommendation-seeking, and feature-curious. The term comes from prompt generation, where the six act as moulds to distribute a library across, so a brand does not end up measured almost entirely on one kind of question. Once prompts exist and are being measured, the dashboard calls the same thing intent type.

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Why it matters

Each archetype reflects a genuinely different way customers ask, and produces different visibility patterns. A brand can be well known for the problem it solves and still be absent from head-to-head comparisons — same brand, same category, two different content gaps.