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Your Cited dashboard shows how your brand appears across AI-generated answers, broken down by platform, metric, prompt, and source. This page explains what each tab shows and where to focus first.

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Your dashboard at a glance

The sidebar groups tabs into Track (what is happening), Analyze (why), and Improve (what to do about it). Some tabs depend on your plan or on your brand’s category — see the availability note below the table.
Tab availability. AI Platforms, Prompts & Responses, Site Health, Competitors, Source Intelligence, Narrative, Tasks and Settings are available on every plan. AI Shelf requires the Scale plan or above and appears only for brands whose category produces shelf data (product and e-commerce). Topics and Agents are enabled per brand — talk to us if you want them switched on. Narrative is in beta.
Separately from the tabs, Cited can generate a shareable report — a snapshot of your full analysis at a chosen date, on its own link you can send to people who do not have dashboard access.

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What to look at first

  1. Your overall mention rate. This is the single most important number on the dashboard. It tells you what percentage of tracked prompts produce an AI answer that names your brand. If it is under 20%, your brand is largely invisible in AI search, and everything else is noise until you address that. See Mention rate for details.
  2. Per-platform breakdown. Are you being mentioned on ChatGPT but not on Perplexity? Different platforms pull from different source pools and rank content differently. A gap on one platform usually points to a specific content or authority issue. The platform concept pages explain what each engine prioritises.
  3. Your top 3 gaps. Prompts where competitors appear in the AI answer and you do not. Gaps are your fastest wins — they tell you exactly which questions to target with new or improved content. See Close competitor gaps for the step-by-step playbook.
  4. Your top citation sources. The Source Intelligence tab shows which websites and publications AI platforms reference when answering questions in your category. If Perplexity consistently cites a specific review site or trade publication, getting mentioned there directly improves your AI visibility. See Win editorial coverage that LLMs cite.
  5. Your highest-priority tasks. The Tasks tab carries the actions Cited has ranked as most worth doing for your brand this week.

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The core metrics

Mention rate is the most important starting point — the others add depth once you have baseline visibility. Each metric has one definition across the whole product. What changes between tabs is only the row: on AI Platforms a row is a platform, on Prompts & Responses a prompt, on Competitors a brand. The definition does not change with it. Read the two citation metrics off their formulas. Citation rate divides by the answers that mention you, so it asks whether a mention converts into a link. Citation share divides by every citation in your category, so it asks how much of the source pool is yours. They sit side by side on your dashboard for that reason. The five Overview cards are all about presence — how often you are named, where you rank, whether you are linked, and how much of the conversation is yours. Sentiment answers a different question, so it lives on the surfaces built for it rather than in that set.

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What good looks like

For most newly-onboarded brands, mention rate starts somewhere between 15% and 35%. This is normal. If you are above 50% on day one, you are in strong shape. If you are below 10%, there is significant work to do — but the data tells you exactly where to start. Benchmarks vary heavily by category and prompt mix. A well-known consumer brand will naturally have higher mention rates on broad prompts than a niche B2B tool. The numbers that matter most are your trends over time and your position relative to direct competitors, not absolute scores in isolation. See Reading your data with confidence for how long to wait before reacting to movement.

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Tasks and priority

Your Tasks tab is where Cited’s analysis turns into work. A fresh set of tasks is generated each week from the latest Source Intelligence analysis, grouped by work stream and ranked by priority. See Tasks for how to read the queue and work it, and Impact Scoring for how priority is computed.

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Next step

Configure competitors to enable share of voice and gap analysis, then Configure positioning so Cited can boost the opportunities that match your strategic direction. See also Mention rate for a deep dive into the most important metric on your dashboard.