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Your Cited dashboard shows how your brand appears across AI-generated answers, broken down by platform, metric, prompt, and source. This page explains what each tab shows and where to focus first.

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Your dashboard at a glance

TabWhat you’ll find
OverviewHeadline metrics, trend charts, competitive snapshot, and a summary of your biggest wins and gaps.
CitationsWhich sources AI platforms cite when discussing your category, where your brand stands across them, and where the highest-value opportunities are.
Site HealthYour GEO Score — a 0–100 technical-readiness measure across 15 signals, with per-signal breakdowns and fix guidance.
PlatformsPer-platform performance — how you do on ChatGPT, Perplexity, Gemini, Claude, Grok, and Google’s AI surfaces individually.
Prompts & ResponsesYour prompt library tagged by intent and topic, with the raw AI responses behind each tracked prompt.
NarrativesThe AI Narrative profile — a synthesised view of how AI describes your brand, your perception gaps, and your competitive positioning.
TasksYour prioritised task queue — generated weekly from the latest Citations analysis.
RecommendationsStrategic recommendations with Impact Scores telling you which to tackle first.
ReportA PDF-ready export of your full analysis at a chosen snapshot date.
SettingsBrand profile, brand intent (target attributes), competitors, team members, billing.

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What to look at first

  1. Your overall mention rate. This is the single most important number on the dashboard. It tells you what percentage of tracked prompts produce an AI answer that names your brand. If it is under 20%, your brand is largely invisible in AI search, and everything else is noise until you address that. See Mention rate for details.
  2. Per-platform breakdown. Are you being mentioned on ChatGPT but not on Perplexity? Different platforms pull from different source pools and rank content differently. A gap on one platform usually points to a specific content or authority issue. The platform concept pages explain what each engine prioritises.
  3. Your top 3 gaps. Prompts where competitors appear in the AI answer and you do not. Gaps are your fastest wins — they tell you exactly which questions to target with new or improved content. See Close competitor gaps for the step-by-step playbook.
  4. Your top citation sources. The Citations tab shows which websites and publications AI platforms reference when answering questions in your category. If Perplexity consistently cites a specific review site or trade publication, getting mentioned there directly improves your AI visibility. See Win editorial coverage that LLMs cite.
  5. Your HIGH-priority recommendations. These are the actions the system has scored as highest impact for your brand. See How Impact Scores work for what determines priority.

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The five core metrics

Cited tracks five metrics across every platform. Mention rate is the most important starting point — the others add depth once you have baseline visibility.
MetricWhat it measuresLearn more
Mention ratePercentage of prompts where your brand is namedMention rate
Share of voiceYour mentions relative to competitorsShare of voice
Average positionWhere you typically appear in citation listsAverage position
SentimentWhether AI characterises your brand positively, neutrally, negatively, or mixedSentiment
Citation ratePercentage of answers that link directly to your domainCitation rate

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What good looks like

For most newly-onboarded brands, mention rate starts somewhere between 15% and 35%. This is normal. If you are above 50% on day one, you are in strong shape. If you are below 10%, there is significant work to do — but the data tells you exactly where to start. Benchmarks vary heavily by category and prompt mix. A well-known consumer brand will naturally have higher mention rates on broad prompts than a niche B2B tool. The numbers that matter most are your trends over time and your position relative to direct competitors, not absolute scores in isolation. See Reading your data with confidence for how long to wait before reacting to movement.

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Recommendations and Impact Score

Your Recommendations tab includes prioritised actions to improve your AI visibility. Each recommendation carries an Impact Score from 0–100, classified as HIGH (60–100), MEDIUM (30–59), or LOW (0–29). Impact Scores are brand-relative: they reflect priority within your brand’s own data, not a universal scale. Start with HIGH-tier recommendations and work down.

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Next step

Configure competitors to enable share of voice and gap analysis, then Configure positioning so Cited can boost recommendations that match your strategic direction. See also Mention rate for a deep dive into the most important metric on your dashboard.