Dashboard sections
Your dashboard is organized into five main views:- Overview — headline metrics at a glance, trend charts, competitive snapshot, and a summary of your biggest wins and gaps.
- AI Platforms — per-platform breakdown showing how your brand performs on ChatGPT, Perplexity, Gemini, Claude, and Grok individually.
- Prompt Intelligence — your prompt library grouped by intent type, with per-prompt visibility data showing exactly which questions your brand appears in and which it does not.
- Competitors — share of voice against your tracked competitors, head-to-head comparisons, and gap analysis.
- Citations — which sources AI platforms cite when discussing your category, and which publications represent the highest-value PR targets.
What to look at first
- Your overall mention rate. This is the single most important number on the dashboard. It tells you what percentage of tracked prompts result in an AI answer that names your brand. If it is under 20%, your brand is largely invisible in AI search, and everything else is noise until you address that. See Mention rate for details.
- Per-platform breakdown. Are you being mentioned on ChatGPT but not on Perplexity? Different platforms pull from different source pools and rank content differently. A gap on one platform usually points to a specific content or authority issue. The platform concept pages explain what each engine prioritizes.
- Your top 3 gaps. These are prompts where competitors appear in the AI answer but you do not. Gaps are your fastest wins — they tell you exactly which questions to target with new or improved content. See Close competitor gaps in AI search for the step-by-step playbook.
- Your top citation sources. The Citations view shows which websites and publications AI platforms reference when answering questions in your category. If Perplexity consistently cites a specific review site or trade publication, getting mentioned there directly improves your AI visibility. See Win editorial coverage that LLMs cite.
Metrics you will see
| Metric | What it measures | Learn more |
|---|---|---|
| Mention rate | Percentage of prompts where your brand is named | Mention rate |
| Share of voice | Your mentions relative to competitors | Share of voice |
| Average position | Where you typically appear in citation lists | Average position |
| Sentiment | Whether AI characterizes your brand positively, neutrally, or negatively | Sentiment |
| Citation rate | Percentage of answers that link directly to your domain | Citation rate |