Documentation Index
Fetch the complete documentation index at: https://docs.getcited.in/llms.txt
Use this file to discover all available pages before exploring further.
The GEO Score is a 0-100 measure of how well your website is technically optimised for AI-powered search engines like ChatGPT, Gemini, Perplexity, and Claude. It evaluates 15 signals across 3 pillars — Accessibility, Readability, and Understandability — to determine whether AI crawlers can find, parse, and comprehend your content.
The GEO Score measures technical readiness, not actual AI visibility. A brand can score low on GEO Score but still be highly visible in AI answers due to brand authority. For actual visibility measurement, use a GEO Audit. The 3-Pillar Framework
Accessibility (33 points)
Can AI crawlers find and access your content?
| Signal | Max Points | What It Checks |
|---|
| robots.txt AI Crawler Access | 10 | Whether 17 AI crawlers are allowed in your robots.txt — 4 top-tier (GPTBot, ClaudeBot, PerplexityBot, Google-Extended) plus 13 secondary (ChatGPT-User, OAI-SearchBot, OAI-AdsBot, Claude-User, Claude-SearchBot, anthropic-ai, Perplexity-User, GoogleOther, Bytespider, CCBot, Amazonbot, Meta-ExternalAgent, Applebot-Extended) |
| Sitemap Accessibility | 8 | Whether a valid sitemap.xml exists with lastmod dates |
| Page Crawlability | 7 | Whether pages return HTTP 200 without requiring JavaScript to render |
| llms.txt Presence | 8 | Whether a structured /llms.txt file exists describing your brand and content |
Readability (37 points)
Can AI parse and understand your content’s structure?
| Signal | Max Points | What It Checks |
|---|
| Heading Hierarchy | 7 | Whether pages use one H1 and nest headings logically |
| Answer-Block Formatting | 7 | Whether FAQ sections, Q&A patterns, and question-style headings exist |
| Content Depth | 6 | Whether key pages have 800+ words of substantive content |
| Internal Linking Quality | 5 | Whether pages have 5+ contextual internal links beyond nav/footer |
| Meta Description Quality | 6 | Whether meta descriptions are 80-160 characters on every page |
| Open Graph Tags | 6 | Whether og:title, og:description, og:image, and og:type are present |
Understandability (30 points)
Can AI extract meaning, context, and authority?
| Signal | Max Points | What It Checks |
|---|
| JSON-LD Structured Data | 8 | Whether Organization, Product/Article, and FAQPage schemas exist in JSON-LD |
| Author Attribution | 5 | Whether author names and Person schema are on content pages |
| Trust & Credential Indicators | 5 | Whether an About page with team info and contact information exists |
| Content Freshness | 5 | Whether content shows recent updates and last-modified dates |
| AI-Optimised Content Signals | 7 | Whether comparison pages, buying guides, and “best of” lists exist |
Scoring
The GEO Score is calculated by summing all 15 signal scores. Each signal is scored independently — the total is additive (not weighted or gated).
Score Bands
| Score | Band | Meaning |
|---|
| 80-100 | Fully Optimised | Strong technical signals across all pillars |
| 60-79 | Well Optimised | Solid foundation with some gaps |
| 40-59 | Partially Optimised | Notable gaps in technical readiness |
| 0-39 | Not Optimised | Foundational work needed across multiple areas |
What the GEO Score Does NOT Measure
- Actual AI visibility — whether your brand is mentioned in AI-generated answers
- Brand authority — how well-known your brand is to AI models
- Content quality — whether your content is accurate, helpful, or well-written
- Competitive position — how you compare to competitors in AI citations
For these dimensions, request a GEO Audit which queries AI platforms directly and measures real mention rates.
How Scanning Works
The scanner performs three stages:
- Static analysis — fetches robots.txt, sitemap.xml, llms.txt, and the homepage via HTTP
- Browser crawl — uses a headless browser (Puppeteer) to render up to 5 pages and extract DOM-level signals (headings, internal links, author info, content patterns)
- Signal evaluation — runs each of the 15 signal analysers against the collected page data and sums the scores
Page selection uses hierarchical sampling: homepage, a blog/content page, a product/service page, an about/team page, and one other page discovered from sitemap or internal links.
How to Improve Your Score
Run a free scan at getcited.in/geo-score to see your score breakdown by pillar. The scanner identifies your top failing signals and provides specific fix recommendations.
