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Intent type is how a customer framed their prompt. Cited tags every tracked prompt with one of six types, and every dashboard metric can be broken down by them.

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Why it matters

A brand with 40% mention rate overall can sit at 60% on one intent type and near zero on another, and the two failures need different work. A gap on problem-first prompts means AI does not associate you with the problem you solve; a gap on comparison prompts means you are missing from the head-to-head content AI reaches for when someone is choosing. Without the breakdown, both look like one mediocre average.

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How Cited uses it

Intent is assigned during prompt generation, against target shares so a library is not accidentally weighted toward one kind of question. Dashboard metrics are filterable by intent type, and gap analysis surfaces competitors leading within a specific one.
Brands tracked before the six-type set was introduced may still show legacy tags in historical data — Category Discovery, Price & Value, Use Case, Gifting, Attribute-Led, Problem-Solving. They are retained so older prompts stay readable.