Content freshness is how recently a web page’s content was published or last updated. AI platforms, particularly those using retrieval-augmented generation, favor recently updated content over stale pages. A page last updated in 2024 will typically be cited less than a similar page updated in the current month, all else being equal.Documentation Index
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Why it matters
Perplexity has been observed to weight content under one year old more heavily in its source selection. Stale pages with last-updated dates from 2-3 years ago are systematically cited less than recently-updated pages on the same topic. For brands maintaining content that covers evolving topics — product features, pricing, category comparisons — regular content refreshes directly improve AI visibility.How Cited uses it
Content freshness is tracked as a factor in citation analysis and mention rate diagnostics. When a brand’s mention rate drops without an obvious cause, stale content is one of the first hypotheses to investigate. The recommended refresh cadence depends on category: fast-changing categories (tech, fintech) benefit from monthly updates, while stable categories (established consumer goods) may sustain visibility with quarterly refreshes.Related concepts
- Refresh cadence — how often Cited’s own pipeline collects data
- What sources LLMs cite — freshness as a citation factor
- How Perplexity ranks sources — the most freshness-sensitive platform