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Documentation Index

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Average position is the mean rank at which a brand appears in the citation or mention list of AI responses that include the brand. Position 1 means the brand was mentioned or cited first; position 10 means it appeared near the end. Lower numbers are better because first-mentioned brands receive disproportionate reader attention.

Why it matters

Not all mentions are equal. When an AI lists ten brands, readers pay the most attention to the first three — in chat interfaces where scrolling is limited and in citation panels where top results get most clicks. A brand consistently appearing in positions 1-3 has materially better visibility than one consistently appearing in positions 7-10, even if both have the same mention rate.

How Cited uses it

Average position is computed from the mention extraction pipeline, which records the ordinal position of each brand in each response. The Cited Index shows a median average position of 5.6 across all brand-category observations. See Average position for per-category benchmarks and optimization guidance.