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Impact Score is a 0-100 score Cited assigns to every opportunity it finds on a brand, indicating how much visibility improvement the action is likely to drive given the brand’s current data maturity. It is an input to how Tasks are selected and ordered, not a number displayed on the dashboard. The score is brand-relative — a score of 60 means “60% of the maximum achievable impact for this brand,” not a universal benchmark comparable across brands.

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Why it matters

Brands surface 3-15 opportunities per monitoring cycle. Without prioritization, a content gap affecting one low-volume prompt looks the same as a gap spanning dozens of high-intent prompts where competitors dominate. Impact Score converts four measurable factors — prompt volume, competitive gap size, fix feasibility, and intent value — into a single priority signal that answers “which of these should I act on first?”

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How Cited uses it

Impact Score is computed on every weekly refresh cycle. Opportunities are classified into three bands — High (60-100), Medium (30-59) and Low (0-29) — and those bands surface as the priority label on each task in your Tasks queue. Customers see the priority, not the underlying score. The scoring formula uses brand-relative normalization — dividing by the maximum possible score for the brand’s own prompt volume — so that brands at any data maturity level see meaningful distribution across tiers.