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Documentation Index

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GEO (Generative Engine Optimization) is the practice of optimizing how brands appear inside AI-generated answers across platforms like ChatGPT, Perplexity, Gemini, Claude, and Grok. It is a distinct discipline from traditional SEO, focused on being mentioned and cited in synthesized AI responses rather than ranking in search engine results pages.

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Why it matters

When a customer asks an AI platform “best HR software for Indian startups,” the AI synthesizes an answer that names 3-5 brands. If your brand is not among them, you are invisible to that customer. GEO is the discipline that measures and improves this visibility. As AI search adoption grows, brands without a GEO strategy face a widening gap between their traditional search presence and their AI search presence.

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How Cited uses it

Cited is built entirely around GEO measurement. The platform tracks mention rate, citation rate, share of voice, sentiment, and average position across five AI platforms. The Cited Index provides empirical benchmarks for GEO performance across 253 Indian brands.
  • GEO vs SEO — the definitional contrast between the two disciplines
  • Mention rate — the core GEO measurement metric
  • SERP — the traditional search concept GEO extends beyond