> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getcited.in/llms.txt
> Use this file to discover all available pages before exploring further.

# Share of Voice

> A brand's percentage of total AI mentions within its category — the primary competitive visibility metric.

**Share of voice** (SoV) is the percentage of total brand mentions in a category that go to a specific brand. It normalizes [mention rate](/glossary/mention-rate) for competitive context — a 15% mention rate could be category-leading in a crowded vertical or trailing in a smaller one. Share of voice answers the question: how much of the AI conversation about your category do you own?

## Why it matters

Mention rate alone cannot tell you whether your visibility is good or bad relative to competitors. Share of voice provides that competitive framing. In the [Cited Index](https://www.getcited.in/cited-index) March 2026 edition, the median brand captures just 1.67% of its category's AI conversation. Even the 90th percentile brand owns only 7.40% — AI visibility is distributed across many brands, not concentrated in a few leaders.

## How Cited uses it

Share of voice is computed within-category as each brand's mentions divided by total category mentions. It is reported in dashboards alongside mention rate and tracked over time to show competitive positioning changes. See [Share of voice](/concepts/metrics/share-of-voice) for benchmarks and detailed analysis.

## Related concepts

* [Share of voice (full page)](/concepts/metrics/share-of-voice) — benchmarks and per-category data
* [Mention rate](/glossary/mention-rate) — the absolute metric that SoV normalizes
* [Non-branded query](/glossary/non-branded-query) — the query type used for SoV benchmarking