> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getcited.in/llms.txt
> Use this file to discover all available pages before exploring further.

# Mention Rate

> The percentage of tracked prompts where an AI platform names a brand in its generated answer.

**Mention rate** is the percentage of tracked prompts for which an AI platform mentions a brand by name in its generated answer. It is the most fundamental metric in AI visibility measurement — if an AI does not mention your brand, nothing else (citation rate, sentiment, position) applies.

## Why it matters

Mention rate answers the simplest question in [AEO/GEO](/glossary/geo): does the AI know your brand exists? According to the [Cited Index](https://www.getcited.in/cited-index) March 2026 edition, the median Indian brand has an 8% mention rate on non-branded category prompts. Even top-quartile brands reach only 16%. This makes mention rate the first metric to diagnose and the first to improve.

## How Cited uses it

Mention rate is the primary metric on every Cited dashboard. It is computed daily from the [mention extraction pipeline](/methodology/mention-extraction), reported per platform, per intent type, and overall. The Cited Index publishes percentile benchmarks (p10 through p90) for mention rate across 8 categories. See [Mention rate](/concepts/metrics/mention-rate) for formula, benchmarks, and detailed analysis.

## Related concepts

* [Mention rate (full page)](/concepts/metrics/mention-rate) — benchmarks, formula, and per-platform data
* [Brand mention](/glossary/brand-mention) — the atomic unit that mention rate aggregates
* [Share of voice](/glossary/share-of-voice) — mention rate normalized for competitive context