> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getcited.in/llms.txt
> Use this file to discover all available pages before exploring further.

# Impact Score

> A 0-100 score Cited assigns to each recommendation indicating priority relative to the brand's own data maturity.

**Impact Score** is a 0-100 score Cited assigns to every recommendation, indicating how much visibility improvement the action is likely to drive for a specific brand given its current data maturity. The score is brand-relative — a score of 60 means "60% of the maximum achievable impact for this brand," not a universal benchmark comparable across brands.

## Why it matters

Brands receive 3-15 recommendations per monitoring cycle. Without prioritization, a content gap affecting one low-volume prompt looks the same as a gap spanning dozens of high-intent prompts where competitors dominate. Impact Score converts four measurable factors — query volume, [competitive gap](/glossary/competitor-gap) size, fix feasibility, and intent value — into a single priority signal that answers "which recommendation should I act on first?"

## How Cited uses it

Impact Score is computed on every [narrative refresh cycle](/methodology/refresh-cadence) — weekly across all plans. Recommendations are classified into three priority tiers: HIGH (60-100), MEDIUM (30-59), and LOW (0-29). The dashboard displays recommendations sorted by Impact Score within each tier. The scoring formula uses brand-relative normalization — dividing by the maximum possible score for the brand's own prompt volume — so that brands at any data maturity level see meaningful distribution across tiers.

## Related concepts

* [How we score recommendation impact](/methodology/impact-scoring) — full scoring methodology, formula, and worked examples
* [Competitor gap](/glossary/competitor-gap) — the visibility gap that feeds Competitive Gap Size (CG)
* [Refresh cadence](/methodology/refresh-cadence) — when Impact Scores are recomputed
* [Close competitor gaps](/playbooks/competitor-gap-workflow) — how to act on high-impact recommendations