> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getcited.in/llms.txt
> Use this file to discover all available pages before exploring further.

# E-E-A-T

> Experience, Expertise, Authoritativeness, Trustworthiness — Google's content quality framework, increasingly relevant for AI visibility.

**E-E-A-T** (Experience, Expertise, Authoritativeness, Trustworthiness) is Google's content quality evaluation framework. Originally developed for Google Search ranking, E-E-A-T has become an indirect signal for AI visibility because the same [source preferences](/concepts/foundations/ai-citation-sources) that reward authoritative content in search rankings tend to reward it in AI-generated answers.

## Why it matters

LLMs — particularly [Gemini](/concepts/platforms/how-gemini-search-works), which draws from Google's search index — consistently favor sources that demonstrate E-E-A-T qualities: content written by identifiable experts, published on authoritative domains, supported by first-hand experience, and presented with transparency about sourcing. Brands whose content scores high on E-E-A-T criteria are more likely to be mentioned and [cited](/glossary/citation) by AI platforms, even without explicit schema markup.

## How it applies in practice

Cited does not directly measure E-E-A-T — it is a qualitative framework, not a metric. However, Cited's data consistently shows that brands with strong E-E-A-T signals (expert bylines, editorial coverage in authoritative publications, original research and data) have higher [mention rates](/glossary/mention-rate) than brands relying on thin or anonymous content. Investing in E-E-A-T is an investment in both [SEO and AEO/GEO](/concepts/foundations/geo-vs-seo) simultaneously.

## Related concepts

* [What sources LLMs cite](/concepts/foundations/ai-citation-sources) — the source preference hierarchy
* [How Gemini search works](/concepts/platforms/how-gemini-search-works) — the platform most connected to E-E-A-T
* [Authority signal](/glossary/authority-signal) — the broader category of trust indicators